Toyota South Africa Motors (TSAM) continued to power ahead with sales of 9 928 new vehicles in October. This represents 24.1% of the total sales of 41 035 units reported by the National Association of Automotive Manufacturers of South Africa (naamsa) and means that year to date Toyota remains South Africa’s most popular vehicle brand and market leader.

According to naamsa, “Out of the total reported industry sales of 41 035 vehicles, an estimated 33 842 units, or 82.5%, represented dealer sales, an estimated 14% represented sales to the vehicle rental industry, 2.1% sales to government, and 1.4% to industry corporate fleets.” Last month’s total reflects an increase of 2 341 units (6.1%) from the 38 694 vehicles sold in October 2020.

The Toyota Hilux, with sales of 2 470 units, remains South Africa’s most popular pick-up. Toyota also remains the most popular light commercial vehicle (LCV) manufacturer selling 4 438 units in October. These included Land Cruiser pick-up (216) and the locally assembled Hi-ace taxi (1 556). On the luxury front, Lexus NX (14), RX (12) and ES also had a decent showing on the leader board.

Other notable performers that contributed to Toyota’s sales success include the Starlet (1 452), Urban Cruiser (1 270), Corolla Quest (802) and Fortuner (660). These models helped Toyota achieve an impressive total of 5 267 units sold in the passenger segment.

TSAM’s truck division Hino had a strong sales month with the 300-Series retailing 113 units while the 500-Series and 700-Series recorded 72 and nine units apiece.

TSAM is also proud that its Parts’ Supply business distributed no less than 1.4 million items to domestic dealers, while a further 312 000 pieces were shipped outside of the country.

“Local retail conditions are far from ideal. The depressed growth figures, increased household debt and rising living costs - including fuel prices – are dragging on the overall sales growth,” says Senior Vice President of Sales and Marketing at TSAM, Leon Theron.

“We are, however, continuously encouraged by the work ethic of our dealers who have shown great courage in these challenging times. We are also buoyed by our loyal customers – who are essentially Toyota, Hino and Lexus ambassadors – for their unwavering support of our brands,” concluded Theron.