On August 11th, the first-month sales volume of GWM in Thailand is announced. In July, the sales volume of HAVAL H6 HEV is 320 units. Among the total sales volume of 1,209 compact SUVs in Thailand in July, it r ascended into the TOP 3 in the segment of compact SUV in Thailand with a market share of 26.5%, ranking second, thereby achieving a good start in the sales of GWM brand in Thailand.
HAVAL H6 HEV, as the first strategic model of GWM to enter the Thailand market, has been deeply loved by the local users once it has entered the market. From June 28th this year, HAVAL H6 HEV was released for the first time in Bangkok, Thailand. By July 31st, more than 9,000 users have made an appointment for test drive. From July 1st, GWM officially has delivered new vehicles to the first batch of users.
Narong Sritalayon, marketing general manager of GWM in Thailand, said, "Thanks to Thailand users for their recognition and affirmation of GWM brand. In July, HAVAL H6 HEV mounted into the TOP 3 in segment in the first month of entry into the market, which not only marks the first success of GWM brand in Thailand market but also strengthens GWM brand's strategic focus for a new energy leader. GWM provides the users with innovative vehicle purchasing experiences and services through O2O new retail mode and innovative marketing activities. Next, we will continuously improve the quality of products and services by focusing on user."
Focusing on the brand value of "new energy, new intelligence and new experience", GWM is committed to becoming the leader of new energy vehicles in the Thailand market, and bringing more innovations and changes to the automobile industry in Thailand through high-quality products and innovative sales and service modes.
As the first significant model of GWM in the Thailand new-energy vehicle market, HAVAL H6 HEV is positioned as "the world's new high-end smart car". Thanks to L.E.M.O.N. hybrid DHT technology, fashionable appearance and interiors, "five innovative changes" and "eight smart USPs", it has brought the different driving experience to the Thailand users. The first HAVAL H6 HEV, which went offline at the Rayong plant in Thailand, was donated to Her Royal Highness Princess Sirindhorn to help the development of her philanthropy and convey the product concept of environmental protection, safety and intelligence.
In order to bring users more perfect service experience from pre-sales to after-sales, GWM has set up a number of new retailer's super experience stores in Thailand. The experience stores are not only built in the bustling business district to further enter the user's life but also arranged with multi-functional areas such as coffee bar, reading area, leisure area and studio, thus building the living space integrating selecting, purchasing, after-sales service and leisure and entertainment for users. The new O2O retail mode has also set up a convenient, efficient and interconnected communication channel for users and brand so that the user demands can be met at any time.
In the critical period of the COVID-19, considering the convenience and safety of car purchasing, GWM provides the users with D2D (Door to Door) services, including door-to-door services of delivery, test drive, and vehicle inspection, as well as personalized exclusive services, including customized anniversary surprise gifts, etc., so as to maximally satisfy the diversified needs of users and let users feel the warmth of the brand. Moreover, GWM is also joining hands with Thailand Food For Fighters, to carry out anti-epidemic actions for nearly one month, including provision of food, daily necessities and epidemic prevention materials for families in difficulty and medical personnel in Thailand; at the same time, GWM provides free promotion services for small and micro enterprises with difficulties through the online platform to help them tide over the difficulties quickly, and actively fulfils the corporate social responsibilities and joins hands with Thai public welfare organizations to overcome the difficulties together.
From the official commissioning of the Rayong plant in Thailand, to the delivery of the first HAVAL H6 HEV, and then to the completion of the new retailer's super experience stores one by one, GWM has continuously created one milestone after another in the Thailand market with innovation and dedication, and HAVAL H6 HEV hit into the TOP 3 in the segment in the first month of entry into the market, which is also a brand-new starting point for GWM. GWM will focus on the users, practice the "Three new" brand value, and make continuous progress towards the goal of being a leader of new-energy vehicles.
