In October, GWM sold 14,074 units overseas, with a year-on-year growth of 30.3% and a continuous increase of sales share up to 12.6%, at a historical high of monthly sales. From January to October, GWM sold 112,020 units overseas, with a year-on year growth of 114.3%. With intelligent technology and products as the forerunner, the overseas performance of GWM with a continuous breakthrough has become the backbone of globalization strategy of GWM.

HAVAL has always been a star brand of GWM and plays an indispensable role in the globalization of GWM. In October, the overseas sales of HAVAL brand are 9,197 units, with a year-on-year growth of 10%.

The full launching of the 3rd Gen HAVAL H6 and HAVAL JOLION has realized the "Supernova Explosion" of overseas products of GWM and quickly stimulated the overseas market demand. HAVAL JOLION provides an easier access of car life for the young consumers. The 3rd Gen HAVAL H6 leads the market trend with its advanced intelligent configuration, boosting the extraordinary growth of GWM's overseas sales.

The pickup, as the first export category in the history of GWM, has the outstanding performance and good reputation in overseas markets. In October, the overseas sales of GWM pickup are 4475 units, with a year-on-year growth of 45.9%. From January to October, the overseas total sales of GWM pickup are 37,041 units, with a year-on-year growth of 159%. The newly launched GWM POER has won many overseas authoritative media awards in various key markets: “Best Pickup of the Year" in Chile and "Best Model Award of the Year" in the pickup category of Autocar, an authoritative media, in Australia.

WEY and ORA jointly attended the IAA Mobility 2021, officially announced the entry into the European luxury vehicle market and new energy vehicle market, and made the layout to start a new journey for global development of GWM.

Local Strategy Takes Root Globally
GWM has made the layout overseas for more than 20 years and actively implemented the "going global" strategy, the essence of which is to "systematically go overseas and take root", build a global research, production, supply and marketing system and deeply take root in various international markets, thereby forming a global sales network covering more than 60 countries and regions, e.g. Central and Eastern Europe, Australia, Africa, the Middle East, Central and South America.

In Australia, GWM starts to expand its network and improve its sales channel quality. In the Russian market, there are 109 dealerships throughout Russia. In addition, GWM has successively opened up the emerging markets in Nepal, Brunei, Pakistan, etc. in 2021.

In addition, GWM is committed to channel innovation and opening up the New Retail business model. GWM has established a multi-model channel system integrating online and offline channels such as super experience stores of new retailers, urban sales showrooms and super APP in the Thai market, which is in line with the consumption habits of Thai users.

Brand Building Expands Globally
GWM has widely expanded its global economic and trade relations at overseas auto shows, e.g. Thailand Auto Show and IAA Mobility. Its high-tech innovative products have refreshed the overseas consumers, and its branding initiatives at locale markets are quite impressive.

When HAVAL JOLION is launched overseas in Russia, South Africa and Saudi Arabia, it creates the real life sense of young people in a scenario-based way, and is spread by the local online celebrity and opinion leaders to resonate with the young users.

GWM POER and HAVAL H6 are deeply rooted in people's hearts with the recognitions of test drive reviews, vehicle evaluations by local well-known media. In Chile, GWM invites the professional media for the "Ice and Snow Test Drive", and sponsors the famous travel adventure programs.

In the Australian market, GWM sponsors the local Triathlon to consolidate the image of a low-profile and progressive company in local market. In the Russian market, GWM continues to deepen the cooperation in the field of e-sports, sponsoring the DOTA2 events, stimulating the young people's interest and attention, to integrate into the lives of younger generation users, and to show the lasting brand charm.

With intelligent technical products, solid channel layout and flexible innovative marketing, GWM has gained a double harvest of public praise and sales volume. In the future, GWM will continue to practice its global development strategy and move towards a global mobility technology company!