• Kia again offers Picanto as the grand prize in this year’s fundraising raffle
  • Record amount of more than R1.3 million raised in 2020 for childhood development programs
14 July 2021 – Kia South Africa has reaffirmed its support for the Beeld Children’s Fund by donating a Kia Picanto 1.0 START as the grand prize in this year’s edition of the Fund’s annual fundraising raffle. This is the fourth consecutive year that Kia has donated a vehicle to the raffle, which is also sponsored by radio station RSG 100-104fm.

“Kia remains committed to supporting established, credible organisations that strive for the betterment of our youth’s future,” says Christo Valentyn, GM Marketing, Kia South Africa. “Our partnership with the Beeld Children’s Fund is an investment in the future of our nation and allows us to support many children in their quest to rise above the adversities they face.”

The Beeld Children’s Fund was founded in 1977, and through the proceeds raised by the annual raffle, supports various children’s homes, community programs, early childhood development, as well as education and training. The programs focus on physical and emotional development, early childhood development, and help with homework for scholars. Emotional trauma is also addressed through therapy programs. Nearly 8,000 children benefit annually from the Fund and last year more than R1.3 million was raised, a record in the project’s 25-year history.

“Kia’s tremendous contribution is absolutely essential to make this fundraising project possible,” says Adrie van Staden, CEO of the Beeld Children’s Fund. “Thank you, Kia!”

To find out more about the Beeld Children’s Fund, including how you can enter to stand a chance of winning the main prize of a Kia Picanto 1.0 START, or various other prizes, visit www.beeldkinderfonds.co.za.