On October 14, GWM announced its September sales for the Thai market, with the GWM HAVAL H6 HEV reaching 33.2% of the C-class SUV market in Thailand in September, ranking first in this segment in a single month. From July to September, GWM has delivered a total of 1,133 HAVAL H6 HEVs to the Thai market, exceeding a thousand. In the three months since its launch in Thailand, HAVAL H6 HEV has won two consecutive monthly sales champion titles in the C-class SUV market.
GWM, together with its dealers, suppliers and other partners, has actively responded to the various challenges posed by the epidemic. With the outstanding product power of HAVAL H6 HEV and the continuous improvement of sales channels and service, HAVAL H6 HEV has remained the market leader in the C-class SUVs for two consecutive months, providing a good start for GWM's development in the Thai market.
In Q3 this year, GWM's heavyweight new energy vehicle HAVAL H6 HEV was officially launched in Thailand. With intelligent technology and the powerful genes of L.E.M.O.N Hybrid DHT, HAVAL H6 HEV has become a best-selling model in the Thai market with its strength.
Carrying strong marketing momentum, GWM is committed to improving the service experience and enhancing user satisfaction with the brand and products in Thailand. In terms of sales channels, a number of GWM's new retail experience shops are located in popular commercial centers in Bangkok, Thailand, and the world's first user experience center was officially opened in Bangkok at the end of September.
The user experience center is located in the ICONSIAM super commercial complex on the banks of the Chao Phraya River in Bangkok. It has two floors incorporating product display, brand culture, thematic communication, leisure and entertainment, etc. It is positioned as the "fourth space" of the user's life, based on the concept of "co-creation, sharing and growing together" between the GWM brand and the users, and conveys the idea of fun, love and quality of life, so that the users can feel the vitality and warmth of the brand while interacting with GWM.
At the same time, GWM mobile experience space is also located in popular shopping malls in 7 provinces/cities of Bangkok, Nonthaburi, Samut Sakhon, Chonburi, Chiang Mai, Khon Kaen and Phuket in order to provide more convenience for customers to watch and purchase cars. The "mini" version of the automobile sales shop is set up featuring a HAVAL H6 HEV exhibition area, brand fashion peripherals, rest area, coffee and food zone, creating a wonderful experience for customers to "bump into" the GWM brand while shopping. GWM has truly taken the user experience and needs into account, changing from "waiting for the user to visit the shop" to "going to the users", creating a one-stop convenient service for the user to understand the product, test drive and purchase a car anytime, anywhere.
Next, GWM will also officially launch the ORA brand in the Thai market, and the new vehicle ORA Haomao. As a pure electric vehicle, the ORA Haomao will bring a variety of clean travel options to Thai users together with the hybrid HAVAL H6 HEV, continuously enhancing the value of the GWM brand in terms of new energy, new intelligence and new experience.