MAHINDRA KICKS OFF CARE FEST 2019 WORLDWIDE
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MAHINDRA KICKS OFF CARE FEST 2019 WORLDWIDE

Date: 22 Nov 2019 Author Type: Press Release
Author: Mahindra South Africa
Source: Mahindra South Africa
Flags off its global service camp across 25 countries, 325 dealerships 

Engages 10,000+ customers across varied time zones

November 22, 2019, Pretoria: Mahindra & Mahindra Ltd (M&M Ltd), a part of the USD 20.7 billion Mahindra Group, has rolled out its first-ever Global Service Camp, Mahindra Care Fest between November 18 and December 13, 2019. Mahindra Care Fest is a mini carnival, where the vehicle owners and their families are invited to have a memorable experience.

At the Mahindra Care Fest 2019, the vehicles will get the best service care from Mahindra’s trained professionals with a free comprehensive 60-point check-up, while the family members can enjoy refreshments and entertainment at the dealership.

The Mahindra Care Fest 2019 will be extended to Mahindra dealers in Namibia and Botswana, which are supported by Mahindra South Africa. In addition, Mahindra South Africa has introduced several special offers for both minor and major services and special discounts on parts such as brakes and wiper blades.

According to Arvind Mathew, Chief of International Operations, Mahindra and Mahindra Ltd: “This will be a one-of-a-kind event, as we are launching service camps in 25 countries simultaneously. We will provide the highest level of care to the vehicles and provide a fantastic experience for the entire family. I am sure this will help drive engagement and brand loyalty for young and old, thereby ensuring a long-term association with the brand.”

Joydeep Moitra, Head of International Operations, Automotive, Mahindra and Mahindra Ltd, said: “We expect Mahindra Care Fest to receive an overwhelming response. Our service promise has always been around the aspects of care, customer centricity, and quality. We will continue on such customer connect activations as we expand our footprint across the globe. Through such theme-based events, as well as our global service network, we wish to make our products and services more accessible to our customers.”

Rajesh Gupta, CEO of Mahindra South Africa, further added: “Mahindra was recently recognized for the quality and affordability of its service offering. With the help of our dealers and their service teams, we will ensure a detailed examination of the entire vehicle, thereby ensuring that the vehicle keeps the family safe and on the move. Such periodical checks ensure the enhanced performance of the vehicle. We are happy to partner our global parent company in this family event, with the aim of hosting families at similar events into the future.”
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