ONE GRAND EVENT IN GENEVA TO REVEAL THE PREVIEWS OF ALFA ROMEO, FIAT AND JEEP®
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ONE GRAND EVENT IN GENEVA TO REVEAL THE PREVIEWS OF ALFA ROMEO, FIAT AND JEEP®

Date: 05 Mar 2019 Author Type: Press Release
Author: FIAT South Africa
Source: FIAT South Africa
  • Today, the FCA Group will be sharing its vision on the mobility of the future with the media.
  • The triple reveal will be hosted in the new, symbolic Agorà set up at the Geneva Motor Show.
  • The grand event will be streamed live from 10.45 a.m. CET.
FCA chose the prestigious stage of Geneva for three important world previews for Alfa Romeo, Fiat and Jeep®, in one, grand event This triple reveal will be hosted in the Agorà, a symbolic space in the ideal crossroads of the routes around the FCA stands at the motor show.

This new area has been developed starting from the ideas of sharing and participation, just like the main square of the ancient Greek polis, the beating heart of every activity and where freedom of thought a part of everyday life. In the same way, the new Agorà set up in Geneva today is the emblematic location chosen by FCA to express and share its own vision on the mobility of the near future, supported by its unique human and technological heritage.

The inherently open space will be surrounded by a comfortable raised stand offering visitors to the motor show a privileged vantage point for the FCA previews. Moreover, faithful to the idea of a place to be experienced and shared, the Group will be offering everyone virtual access to the Agorà during the presentation to international media: from 10.45 a.m.
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