LAND ROVER GIVES BACK TO FOUR-LEGGED FRIENDS IN NEED
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LAND ROVER GIVES BACK TO FOUR-LEGGED FRIENDS IN NEED

Date: 04 Dec 2018 Author Type:
Author: Land Rover South Africa
Source: Land Rover South Africa
  • Land Rover South Africa donates to Animal Angels rescue association
  • Around half of all Land Rover owners have and love dogs
  • Award-winning pet photographer Emma O’Brien provides heartwarming images of actual rescue dogs modelling pet accessories
Pretoria, 4 December 2018 – Man’s best friend and the world’s most loved 4x4s have been the perfect pairing since the first Series 1 Land Rovers came into service 70 years ago. Land Rover South Africa recognises the loving companionships dogs have given its customers over decades and has made a R40 000 donation to Animal Angels NPC so that animals in need can get the care they deserve.

As part of its wide range of Lifestyle accessories which includes a variety of clothing, gifts, luggage and kids’ toys, Land Rover also offers a selection of dog accessories through its HUE 166-based Heritage Collection and a partnership with premium clothing brand Barbour. In addition to the donation made to Animal Angels, a portion of all profits made from sales of these items for the next three months will also go to animals in need.

Charlene Venkatkumar, National Parts and Accessories Manager, Jaguar Land Rover South Africa, said: “I’m a dog owner and lover myself. When presented with a chance to help some of our less fortunate furry friends, Land Rover didn’t think twice about the opportunity. It’s an honour to be able to lend some assistance to South African dogs that can’t help themselves.”

Bonnie Robinson, Animal Angels founder, said: “Although animal rescue is an emotional environment to work in, the reward of seeing animals happy and healthy motivates us to steam ahead. Partnering with Land Rover was a real treat. We had such a wonderful time reuniting with our homed rescue dogs and their parents, and watching them strut their stuff in the latest pet range.”

Inspired by the world’s oldest Land Rover, which wore the number plate ‘HUE 166’, are two special items for canine companions. A dog collar and lead set comes in high quality black leather with contrasting green stitching to match the original HUE’s olive colour. Dogs’ names can also be engraved on a miniature HUE 166 number plate tag. Sold separately is a matching ceramic bowl, also finished in green with embossed HUE 166 logo on the front.

The Barbour range includes four stylish and functional items, all with unique Land Rover-specific tartan patterns incorporated into their designs. A secure dog harness and clip-on bandana are handsome accessories, while extra comfy and durable dog beds and jackets are made with Barbour’s classic waterproof wax cotton material. Each Barbour item is available in a variety of sizes so that all pooches from Yorkies to Great Danes can be as fashionable as the vehicles their owners drive.

Land Rover recruited the help of renowned pet photographer Emma O’Brien to capture the wagging tails of rescued dogs modelling the Land Rover gear.

“I’ve been fortunate enough to snap pictures of dogs all over the world. Some are even quite famous,” said Emma. “But sometimes the ungroomed drool and scraggle of genuine rescue dogs can make for even more moving photographs. Working with Land Rover on this project is an initiative I’m proud to part of, and I hope I’ve captured the genuine happiness of these re-homed pups.”

manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, Discovery, Discovery Sport, Range Rover Sport, Range Rover, Range Rover Velar and Range Rover Evoque each define the world's SUV sectors, with 80 per cent of this model range exported to over 100 countries.

About Animal Angels
Animal Angels Non-Profit Company was founded in 2013 by Bonnie Robinson, a born animal rescuer who cared for animals and nurtured them back to health and happiness from a young age – a tradition in her family for generations.

The rescue association operates nationwide and is made up of a group of hard-working, dedicated animal-lovers who carry out rescue work on a voluntary basis, purely because of their passion and commitment to protecting animals.

Animal Angels NPC is not breed- or animal-specific. They help with all animals and do the full A – Z of rescue. From re-homing, microchipping, sterilising, rescuing and reuniting families to emergency call outs, investigations into abuse or neglect, behavioural matters or even just spending time loving animals in shelters to uplift and rebuild their spirits.

Follow Animal Angels on Facebook @animal.angels.sa to get involved or to become a volunteer.
 
About Emma O’Brien
Emma has been working professionally as a photographer since 2004 and her heartfelt portraiture style has won her several awards, along with a collection of national press features. Hailing from the UK, she moved to South Africa in 2009 and has become one of the country’s most sought after photographers.

Working internationally from her base in Johannesburg, Emma caters for private and commercial commissions of the dog and human variety both on location and in studio. Her work is regularly featured on the covers of Pet Prints Magazine and Canine Zone Magazine, and she’s photographed the annual Sandton SPCA calendar since 2012, a project that has raised over R1million to date. She also works commercially and has shot images for Friendship Collar, Pick & Pay and Royal Canin. Following on from a hugely successful crowd funding campaign, Emma self-published ‘Mutts’ her first book in 2017. A collection of rescue dog portraits and inspirational stories, ‘Mutts’ is available to buy in book stores nationwide, on Amazon.com andonline here. Sales proceeds are being donated to Sandton SPCA and CLAW (Community Led Animal Welfare) – two charities Emma supports. Emma’s work been featured on a variety of national new sites including Kyknet and Beautiful News SA. She is one of a handful of Nikon South Africa brand photographers and runs photography workshops at their base in Midrand.
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