LOOKING AHEAD TO THE FUTURE: VISITING THE SKODA COLOR AND TRIM DESIGN
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LOOKING AHEAD TO THE FUTURE: VISITING THE SKODA COLOR AND TRIM DESIGN

Date: 12 Feb 2018 Author Type: Press Release
Author: Volkswagen South Africa
Source: Volkswagen South Africa
The experts in the ŠKODA Color & Trim Design Team are real trendsetters. They are responsible for the design, choice of materials and colors for the brand’s future models.

Successful car design depends on perfect proportions and emotional forms. However, a vehicle will only captivate passengers and observers if it has that something extra. That special touch that results from the perfect interaction of forms, colors and materials. Only a few specialists are experts in the art of automotive seduction. At ŠKODA, the experts in the ŠKODA Color & Trim Design Team are responsible for this.

Close to nature: bamboo, wool, linen & Co.
“Everyday life is an important source of inspiration for us,” explained Andrea Jensen who coordinates the selection of colors and fabrics at ŠKODA. “We look closely at how people dress, read specialist magazines and websites and visit high-profile international fashion shows and trade fairs. Naturally, the design that we come up with has to match ŠKODA’s DNA. In our team, there’s a dedicated specialist for each material.”

The world of textiles and Alcantara – a leather-like microfiber material – is the domain of Kateřina Vránová and the Spaniard Jessica Lopez. “Alcantara looks like leather as is just as expensive,” explained Kateřina Vránová. “This material is used for the seats and door panels in the ŠKODA SUPERB1 and KODIAQ2 for example. When choosing materials, we seek inspiration from nature and organic textiles such as bamboo, linen, wool and Tencel are of great interest to us. We also focus on recycled polyester.”

Touching and feeling: special effects with a special touch
Debora Poussif from Argentina is another member of the ŠKODA Color & Trim Design Team. She is responsible for choosing materials and the surface finishes. In addition to aluminum, materials including wood and carbon are very popular at the moment. Small samples made from glass, aluminum, wood or plastic give the expert a real impression of how the various products look and feel. “Some of these special effects can only be fully appreciated when it’s dark. The LED rear light for example gives the vehicle a totally different look at night,” emphasized Poussif. “I also love buttons that light up when you touch them.”

For Markéta Kalíková, everything revolves around leather and interior colors. “I find inspiration at trade fairs and exhibitions. The Lineapelle trade fair has a reputation for successfully predicting future fashion trends. I look out for the best products here, ones that are suitable for use in cars too,” explained Kalíková. One of her latest designs is an ivory-colored seat for the KAROQ3. It stands out with its retro design and an embroidered historical ŠKODA logo.

Seductive colors: using nanotechnology for an oho effect
Anyone who is interested in the world of exterior colors should talk to Věra Vasická. New special effects and nanotechnology are the latest trends here. The focus is on large, glittering crystals which are either monochrome or reflect the entire color spectrum of a diamond. The latest innovations include special metallic effects such as silver with a tinge of copper, bronze or light, fine golden shades.

“We’re currently further developing the matte paintwork finishes for our production models,” said Věra Vasická. “With the help of nanotechnologies, we’d also like to prevent the car from heating up when the sun is shining. This technology makes the paintwork less susceptible to scratches and we’re testing solutions to make car care much easier. I enjoy the biggest creative freedom when coming up with the colors for our studies such as the gold-gray finish for the ŠKODA VISION E4 or the VISION S5 which stands out with its green-gold finish.”

“We’re currently further developing the matte paintwork finishes for our production models,” said Věra Vasická. “With the help of nanotechnologies, we’d also like to prevent the car from heating up when the sun is shining. This technology makes the paintwork less susceptible to scratches and we’re testing solutions to make car care much easier. I enjoy the biggest creative freedom when coming up with the colors for our studies such as the gold-gray finish for the ŠKODA VISION E4 or the VISION S5 which stands out with its green-gold finish.”

Heavenly interiors: Věra’s magic
Věra Dudychová is the expert for carpets and roof linings and seeks inspiration from furnishings and home accessories in particular. “For me, the comfort of the driver has top priority. Naturally, a soft carpet feels very nice, just as it does in your own four walls. However, the production process is often very expensive,” explained Dudychová. “Textile reliefs like these are produced using a laser or with relief printing. Together with the light, they result in fascinating details, especially on roof linings.”

Lada Dlabolová is the member of the ŠKODA Color & Trim Design Team who is responsible for the design of plastic and imitation leather parts. She has set herself the goal of making everyday driving more colorful. Using a book of samples, she shows us exciting combinations. “The parts that we use have to be not only practical but also environmentally friendly and they have to feel really good. Plastics with a 3D effect which create an impression of depth both to the eye and touch help to liven up an interior.”

Perfect illusion: experience the future with virtual reality
Vehicle designers must always find the ideal compromise between maximum practicality and appealing aesthetics. With the help of special software applications, the experts can check how well various materials and colors go together. This allows them to combine various components however they want, giving them a realistic visual impression.

“Thanks to virtual reality technology, we can sit down in a car in a virtual sense and see straight away how newly developed materials and color combinations actually look in an interior and what effect they will have on passengers,” said Andrea Jensen, summing up.

When selecting specific colors and materials, the designers also have the ability to predict future trends. Good designers are not only very perceptive – they must also have a feel for even the smallest of details. After all, they have to have a picture in their heads of a vehicle that will not be produced for another few years.

Incidentally, if you think that the ŠKODA Color & Trim Design Team is made up only of women, you would be wrong. Miloš Nesvadba is the only man among the female designers. His role is Team Administrator. “My female colleagues come up with new colors and materials, then I give the individual ideas special codes and numbers. I’m the bureaucrat in the team so to speak – the one who manages creative ideas,” explained Nesvadba.

Consumption value of the above mentioned vehicles
1 ŠKODA Superb: fuel consumption urban 9.0-4.5 l/100km, extra urban 6.2-3.5 l/100km, combined 7.2-3.9 l/100km, CO2 emissions combined 165-101 g/km, CO2 efficiency class D–A+
2 ŠKODA KODIAQ: fuel consumption urban 9.1-5.7 l/100km, extra urban 6.4-4.5 l/100km, combined 7.4-4.9 l/100km, CO2 emissions combined 170-129 g/km, CO2 efficiency class C-A
3 ŠKODA KAROQ: fuel consumption urban 6.8-4.4 l/100km, extra urban 5.0–4.1 l/100km, combined 5.6-4.2 l/100km, CO2 emissions combined 127-112 g/km, CO2 efficiency class B–A
4 Concept car ŠKODA VISION E
5 Concept car ŠKODA VisionS
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